1:00 PM - 2:15 PM | Session I: Luncheon Keynote & Panel on the Topic of Pet Care
Jess Rona (Shmoop)
Jess Rona is the most influential dog groomer today, having built a cult-like following on social media with her signature musical slow-mo blowout videos and her impressive celebrity clientele. Jess spent her 20s and 30s grooming dogs during the day, and doing improv at night. Now her two worlds are colliding in a multi-dimensional grooming empire. She is known as an award winning groomer & instructor, a content creator, and comedian. Several brands have tapped Jess to promote and create original content including Apple, Valentino, Paul Mitchell, e.l.f., Bissell, Netflix, PayPal, Slate, Tweezerman, Ouai, Outdoor Voices, The Hoxton Hotels, Casper, and more. Expanding her empire, Jess steps into her next chapter as the founder of Shmoop: a beauty brand for dogs launching this spring.