The Beauty Product Development Journey: Bridging Marketing & Technical Teams

Course Overview

Creating a product or brand is a collaborative team effort. Understanding the roadmap from a high-level perspective that includes understanding all cross-functional Beauty Development teams allows for an ease of flow of communications and speed to market for product development.

In this course we highlight the goal of the Marketing Product Developers and their alignment of the product to consumer satisfaction while communicating their vision in creating products to the cross-functional technical teams.

From this one day in-person class work, attendees will walk away with a foundational understanding of the fuller scope of product development from a marketing perspective and alignment of teams involved for clearer project management and workflow.

Who Should Attend

Startup to Junior Management (up to 3 years in role):

• R&D Chemists/Formulators
• Third Party Manufacturers
• Marketing Product Developers
• Packaging

Benefits for Students (Course Topics):

• Identifying the Cross-Functional Players
• Roadmap to launch a Brand
• Identify Brand Opportunities
• Decipher Trends and White Space
• Concept Development
• Claims Development
• Functions of Cosmetic Packaging
• Regulatory Considerations
• Launch Process

Pricing:

Early Bird (through 09/24/2025)

• $420 - SCC Member
• $560 - Non-Member
• $260 – SCC Junior or Student Member

Regular

• $470 - SCC Member
• $610 - Non-Member
• $285 – SCC Junior or Student Member

The course registration price includes breakfast and lunch. View our CEP Course Pricing and Refund Policy.

Companies registering 5+ or 10+ SCC members for this course are eligible for a discounted group registration. For more details on group registrations, or if you have any other questions about this event, please contact SCC Headquarters Staff.

If also applying for SCC membership, please allow up to five business days for application processing. 

Instructors: Cherie Buziak & Geri Sanowski

Format: In-Person

Date: Tuesday, October 28, 2025 (9:00 am - 5:00 pm PT)

During California Suppliers' Day

Location:

Long Beach Convention Center (Room 103)
300 E Ocean Blvd
Long Beach, CA 90802

REGISTER NOW

This course will take place on October 28, 2025, the day before the California Suppliers' Day Exhibition Show (October 29-30, 2025). 

The registration link above is for the CEP course only. You will need to register separately on the event website if you would also like to attend California Suppliers' Day.

Course Outline

Module 1: Creating a Brand Blueprint

Objective: Overview of the Product Development process from a Marketing perspective

• Key highlights to the process and cross-functional team relationships
• Why Marketers Ask the Questions They Do

Module 2: Market Analysis

Objective: To guide strategic decisions, understand market dynamics, identify trends, and navigate competitive landscapes to ensure sustained business growth

• Why Lifestyle Trends Matter
• Where to Find Lifestyle Trends
• How to Identify a Trend (Patterning)
• Unveiling Beauty Brand Opportunities

Module 3: Customer Persona Development: Why and for Who are you creating a product or brand?

Objective: To clearly define the ideal customer by developing detailed personas that identify their demographics, behaviors, needs, and pain points.

• In Class Exercise to create a customer persona.

Module 4: Identifying White Space using Competitive Analysis

Objective: Identify market white space and consumer connection

• What is White Space?
• How Competitive Analysis & Lifestyle Trends Reveals White Space
• In Class Exercise of Competitive Analysis 5 brands

Module 5: Concept/Claims Development & Creating an R&D Profile

Objective: Creating a robust R&D profile that guides formulation, innovation, and regulatory compliance.

• R&D Profile – What information should be included on this form
• Determining ingredients that go your formulation
• Claim vs. Statement
• Substantiation of claims
• Consumer Claim vs. Clinical Claims
• FDA Regulated and non-regulated claims

Module 6: Packaging & Design Overview

Objective: Aspects for selecting, designing and purchasing packaging

• Packaging Terms
• Packaging Decorating
• Package Function / Individual and Family
• Stock vs Custom
• Minimums / Lead times/ Availability
• Cost/ Ordering/ Loss Factor
• Label Requirements

Module 7: Manufacturing

Objective: Selecting a manufacturer to produce your product

• Finding a chemist or lab to work with
• Selecting a manufacturer
• Formulation development
• Production planning
• Manufacturing process
• Quality assurance and control
• Storage and inventory management
• Regulatory Compliance
• Packout

Finale!

About the Instructors

Cherie Buziak

BeautyEdge LLC

Cherie Buziak is the founder of BeautyEdge LLC, a boutique consultancy driving brand strategy, innovative product development, and 360 marketing for the beauty and wellness industries. 

With 20+ years in the beauty industry working with Companies like Avon, Bath & Body Works, StriVectin, Real Techniques, and Coty/Sally Hansen to name a few, plus shaping strategy for Indie brand disruptors, she bridges the gap between R&D, technology, and marketing into impactful go-to-market strategies from product concept to launch.

She was integral in creating the acclaimed “Story Behind the Science” platform for in-cosmetics North America, delivered trend and innovation talks at the very first BeautyAccelerate platform along with marketing presentations at NYC Suppliers’ Day, and other industry platforms. She contributes to GCI Magazine, in-cosmetics Connect, BeautyMatter and other industry communications.

A triple-state licensed cosmetologist/esthetician (NY, PA & FL), Cherie brings consumer insights from both clinical and artistry perspectives working instore with prestige brands like Lancome, Estee Lauder and Bobbi Brown. She also mentors emerging talent as part of the Rutgers MBS externship program, where her teams have won Best Presentation for three (3) consecutive semesters and earned scholarship awards for team leaders.

A graduate of FIT and certified in Digital Wellness, Cherie is an active member of CEW, NYSCC, and FLSCC, and continues to champion education, mentorship, and innovation across the industry. Stay updated through EdgeNotes, her bi-monthly BeautyEdge newsletter.