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Mastering Makeup Formulation Across Eyes, Lips, and Face

Course Overview

Unlock the secrets of cosmetic chemistry with our course, "Mastering Makeup Formulation Across Eyes, Lips, and Face." Learn how to formulate high-quality makeup products including mascaras, brow products, foundations, lipsticks, and eye shadows through practical and theoretical training.

This course covers formulation, processing, and packaging relationships to enhance product performance and consumer experience. You'll explore ingredient selection, texture optimization, stability testing, and measurement science, including rheology and penetration testing.

Led by instructors with over 30 years of experience each in developing award-winning formulas for multinational companies, you'll gain insights to excel in the cosmetics industry. Elevate your skills and stay ahead in the dynamic field of beauty formulation!

Who Should Attend

This course is designed for a diverse group of professionals within the beauty and cosmetics industry, including: cosmetic chemists, product development managers, brand owners and entrepreneurs, makeup artists, quality assurance specialists, and marketing professionals.

Overall, this course equips participants with the knowledge and skills needed to innovate and excel in the ever-evolving cosmetics industry, ensuring they remain at the forefront of beauty formulation trends.

Pricing:

Early Bird (Expires 05/01/2025)

  • $420 - SCC Member
  • $560 - Non-Member
  • $260 – SCC Junior/Student Member

Regular

  • $470 - SCC Member
  • $610 - Non-Member
  • $285 – SCC Junior or Student Member

 

The course registration price includes breakfast and lunch. View our CEP Course Pricing and Refund Policy.

Companies registering 5+ or 10+ SCC members for this course are eligible for a discounted group registration. For more details on group registrations, or if you have any other questions about this event, please contact SCC Headquarters Staff.

If also applying for SCC membership, please allow up to five business days for application processing. 


Instructors: Paul Marotta and Brandon Nazario

Format: In-Person

Date: Monday, June 2, 2025 (9:00 am - 5:00 pm ET)

During NYSCC Suppliers' Day

Location:

Jacob Javits Center 
429 11th Ave
New York, NY 10001


This course will take place on June 2, 2025, the day before the NYSCC Suppliers' Day Exhibition Show (June 3-4, 2025). You can register for this course by selecting it as an add-on option during the regular registration process for NYSCC Suppliers' Day.

Course Outline

Module 1: Introduction to Cosmetic Chemistry

  • Overview of Cosmetic Chemistry
  • Importance of Formulation in the Beauty Industry
  • Regulatory Standards in Cosmetics

Module 2: Eye Products Formulation

2A: Mascaras, Liners, and Brow Products

  • Definition and Importance: Role of mascara in enhancing eye makeup
  • Packaging Influence: Impact of packaging design on consumer perceptions and usability
  • Brush Basics: Key terminology for different brush types and designs, Exploration of bristle technology and advancements, and Overview of brush styles (e.g., curved vs. straight) and trims affecting application
  • Innovations: Review of innovative mascara formulations and relevant patents
  • Fill Levels: Importance of proper fill levels in packaging and their effects on performance and consumer trust
  • Formula Development: Key ingredients and considerations for effective mascara formulations
  • Formulation Testing: Evaluation methods for mascara performance, including humane testing practices
  • Rheology and Texture: Basics of rheology related to mascara performance and texture measurement techniques
  • Process: Overview of steps in formulating eye products from concept to final product, and Thermodynamic Process Flow

2B: Eyeshadows

  • Understanding Colorants and Textures: Types - Organic Pigments, Inorganic Pigments, Effect Pigments, as well as the Role of Texture Bases
  • Formulation for Cream, Powder, and Liquid Shadows: Key ingredients and considerations for various eye shadow formulations
  • Performance Considerations: Factors related to application and finish
  • Pressing Techniques: Composition of binder systems, Characteristics of powder pre-pressing, Pressing parameters and troubleshooting

Module 3: Lip Products Formulation

3A: Lipsticks

  • Key Ingredients and Texturizers: Formulation types and strategies
  • Evaluating Color Payoff and Longevity

3B: Lip Glosses and Balms

  • Formulation for Shine and Hydration: Core components
  • Understanding Texture and Sensory Profiling: Identifying viscosity and spreadability

Module 4: Face Products Formulation

4A: Foundations

  • Types: Liquid, Powder, Cream, Stick
  • Key Ingredients for Coverage and Texture
  • Color Matching and Formulation Techniques

4B: Blushes and Highlighters

  • Understanding Color Theory and Formulation
  • Textural Variations: Cream, Powder, Liquid
  • Innovative Ingredients for Enhancing Skin Appearance

Module 5: Ingredient Selection and Evaluation

  • Types of Cosmetic Ingredients: Active vs. Inactive, Natural vs. Synthetic
  • Sourcing and Selecting Quality Ingredients
  • Safety, Efficacy, and Sustainability in Ingredient Sourcing

Module 6: Measurement Science in Product Performance

  • Introduction to Rheology: Understanding Viscosity and Flow Properties, and Measuring Texture and Spreadability

 

About the Instructors

Paul Marotta

FP Labs

With over 25 years of experience in the cosmetics and personal care industry, Paul Marotta is the Senior Director of Research and Development and Process Engineering at FP Labs in Chanhassen, Minnesota. He leads innovative research strategies and process engineering initiatives, mentoring his R&D team to develop cutting-edge formulations that meet evolving market trends and customer demands. Before joining FP Labs, Paul was the Director of Corporate Mascara/Brow Development at The Estée Lauder Companies, where he contributed to product development for brands such as Estée Lauder, MAC, and Clinique, emphasizing innovation and quality.

Paul is an inventor with over 10 patents to his name and actively contributes to the industry by serving on the Committee on Scientific Affairs for the Society of Cosmetic Chemists, where he is Chair-Elect of the Twin Cities Chapter. His skill set encompasses project management, product lifecycle oversight, and providing strategic insights to executive leadership, focusing on improving speed to market while ensuring safety and quality compliance. Paul holds an M.B.A. and a Bachelor of Science in Chemistry and Mathematics from the State University of New York and resides in Maple Grove, Minnesota, with his wife Brandie Marotta and four children.

Brandon Nazario

RNB Formulation Consultants LLC

Brandon Nazario has over twenty-five years’ experience in the cosmetics and personal care industry.  As a goal-orientated scientist and business leader, he has extensive experience in the formulation and commercialization (compounding scale-up, filling, production, warehouse, facilities, etc.) of various cosmetic product forms in color cosmetics, OTC, skin care, hair care, and bath & body across multi-billion dollar and contract manufacturing platforms.  He was also a Technical Sales Manager with over six years’ experience in the cosmetics, personal care, and industrial industries, both domestically and globally.

Brandon currently serves as co-founder for RNB Formulation Consultants LLC.  Prior to this current role, he has served as Director of Operations for Best Formulations Personal Care in Huntington Beach, CA, Director of R&D Personal Care – color at Bayport Laboratories in Houston, TX, and Associate Director of R&D for the Estee Lauder Anhydrous Color and La Mer Color Makeup Labs.  In each position, he has used his outstanding knowledge in the fields of color cosmetics, skin care, and operations to be proactive in leading the creation of consumer-focused cosmetics products with quality and “speed to market”.  His other areas of expertise include project management, consumer understanding, and category/personnel leadership and development.

Brandon has an M.B.A. and an undergraduate degree in Biology from the State University of New York.  He has also served as Secretary, Chair-Elect, and Chair for the Long Island Chapter of the Society of Cosmetic Chemists.  He currently resides in Irvine, California with his wife, Ruby Nazario, and their two sons.  However, he will be moving back to the East Coast at the end of June 2025 with the hopes of continuing his passion for creation, innovation, and education of cosmetic concepts and products within the industry.