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Blogging Tips and Guidelines

  • Write What You Know!

It’s easiest to write about something for which you have a passion. If there’s a particular field or topic within the industry that you’re passionate about or have expertise in, write about it! If you write about something specific enough on your blog, you can become the thought leader in your industry. While thought leadership is important, not every blog post needs to be award-worthy – but it does need to use correct grammar and punctuation!

  • Write useful and engaging content!

Make sure your articles provide value for your readers. It’s also important to write content relevant to your business, but, that doesn’t mean it all needs to be cosmetic-science based! If you attended a seminar on communication styles, write about how it helped you (at work, at home, etc.) If you found a useful tip or trick for staying organized or managing your time, then share it! We can all use that help – personally and professionally!

  • Stumped? Look to industry news, newsletters, periodicals, journal and web sites for inspiration!

Is there something industry-related that you recently read or heard that you have an opinion on? This is your place to voice it.

  • Break up the text

When writing, try to keep the word count under 2,000. Long blocks of text may intimidate or bore readers into not spending their time reading your post, causing them to bounce-off of the page. No one likes to read a giant block of text. Make your blog posts easy to read by breaking up the content with bullet points, lists, headers, and images. If your blog post is a list of tips or must-do’s, title your post accordingly. Presenting information in a numbered or bulleted list is more appealing to readers than a long post with seemingly no organization. Include 3-5 keywords that can be used to help Google pick up your blog’s presence when searched.

  • Use images

Another way to break up text is by including pictures in blog posts. Images and graphics are visually appealing and keep readers interested. Please be sure to provide SCC National with all images you wish to use in your post. Otherwise, images for your post will be at the discretion of the Marketing Manager based on what is available in the Media Library.

  • Make it actionable & useful!

Include links to the SCC web site (or other web sites, as appropriate) to get more information, register for something, read more about something, or point to additional resources on the internet that readers will find valuable.

All blogs will be reviewed by the SCC Education Committee to avoid scientific inaccuracies and content that could prove harmful to the scientific community. Posting to the SCC Blog site will be based on the approval of the committee. We strongly recommend that you stick to objective evidence and avoid making unsubstantiated claims.

It is the author’s responsibility to secure any necessary permission(s) for copyrighted work which they do not own that is incorporated into their blog post, and to provide SCC with the appropriate attribution information for all materials which were previously published or are subject to copyright ownership.

 

Below are a few examples/suggestions of topics that would make a good blog post:

  1. ‘How to’ Articles
  2. Providing case studies, statistics or infographics relevant to the industry
  3. Techniques/Hints or Tips
  4. Sharing insider knowledge of the industry or market
  5. Latest Trends in hair, color, skin, digital, etc.
  6. Expressing a unique or expert perspective on hot topics in your niche
  7. Sharing primary data that you’ve gathered, along with analysis of that data
  8. A guide or list questions to someone new to the industry should ask their supplier, vendor, etc.
  9. Regulatory information