Cheryl Seidell Hili
Abstract
Step into the Cosmetic Carnival for a lively, hands-on showcase of cutting-edge prototypes inspired by today’s consumer trends. Like a midway of modern formulation, we’ll unveil new product concepts that blend proof, purpose, and pizzazz. Attendees will explore ingredient selection, playful textures, and vibrant colors—all designed to spark innovation and excitement. Join us for a 25-minute celebration where science meets creativity!
Bio
Cheryl Seidell is the Technical Development Manager at DeWolf Chem/Azelis. She has over 25 years of experience in cosmetic formulation and R&D. She has held technical roles at Estée Lauder, Burt’s Bees, and other leading companies, focusing on innovative product development and ingredient performance. A long-time member of the Society of Cosmetic Chemists, Cheryl currently serves as the Area IV Director and has presented at past SCC scientific meetings and webinars.