The Next Generation Alkalizer Enhancing Demi-Permanent Formulations-Presented by Heather Dusek

Event Date: September 9th, 2025; Time: 6-9 pm

Where: North Water Brewing Company, 101 Crain Avenue, Kent, OH 44240

Presenter: Heather Dusek

Abstract:

Amino alcohols are emerging as versatile and effective ingredients in the formulation of demi-permanent hair colorants, offering unique benefits that enhance product performance and consumer experience. These multifunctional molecules serve as stabilizers, pH adjusters, and catalysts in oxidative hair dye systems, optimizing the delivery and development of color while maintaining hair integrity. Their compatibility with a wide range of dye precursors and conditioning agents makes them ideal for achieving vibrant, long-lasting color with minimal hair damage. Moreover, amino alcohols contribute to the overall formulation stability by resisting oxidation and maintaining pH balance over extended periods, crucial for shelf-life and consistent product performance. In comparison to traditional alkaline agents like MEA or ammonium hydroxide, amino alcohols offer reduced odor profiles and improved gentleness on the scalp and hair.

This presentation will explore the chemistry behind amino alcohols in demi-permanent hair color formulations, focusing on their role in colorant activation and stability. With the growing demand for high-performance, low-impact hair color solutions, amino alcohols provide a compelling alternative for formulators looking to innovate in the personal care space.

Note:

Please register by Friday September 5th so that we can get an accurate catering headcount.

For Member Paypal registration ($50.00)

For Non-Member Paypal registration ($60.00)

For Student/Unemployed Paypal registration ($20.00)

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