Dr. Suveen Sahib

K18

Chief Executive Officer & Co-founder, K18

Suveen Sahib is a longtime believer in the power of synthetic biology and biology-first principles to transform the future of beauty. As ceo and co-founder of K18, he’s leading a new era in haircare, one grounded in science, driven by purpose, and rooted in simplicity.

His aha moment came with the realization that nature held the blueprint to solving the cycle of hair damage and that synthetic biology was the path to get there. Fueled by a “less is more” philosophy, Suveen saw an opportunity to move beyond decades-old cosmetic chemistry and bring molecular innovation to the salon and the shower.

He partnered with leading scientists who spent over a decade decoding the keratin genome. Their breakthrough discovery, K18PEPTIDE™, a patented peptide capable of reversing hair damage in just 4 minutes, marked a seismic shift in the category.

Launching mid-pandemic, K18 quickly became a global phenomenon, earning icon status among pros and consumers alike, reaching 100+ countries, and becoming the leading global haircare brand on social media.

With over 20 billion TikTok views, 25+ prestigious industry awards (including WWD Product of the Year and Fast Company’s Most Innovative), and a growing portfolio of high-performance, synthetic biology powered innovations, Suveen continues to lead with the mission to simplify haircare, elevate performance and artistry for stylists and give people the freedom to do more with less.