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Jasmine Leong, PhD
Society of Cosmetic Chemists

Jasmine Leong, PhD

Croda

Dr. Jasmine Leong has more than 20 years of experience in sensory evaluation in food and non-food area. She is currently the Technology Development Manager (Consumer Care) at the Centre of Innovation of Sensory Science, Croda Singapore. In her current role, she builds and manages the sensorial panel, establishing best practices for sensory evaluation and analysis of skin care formulations. Her recent research at Croda involves consumer sensory neuroscience research using implicit and explicit methodologies. This includes interpreting sensory and neuroscience research into relevant business recommendations. Before joining Croda, she was the Sensory and Consumer Insight Research Manager at Symrise (Asia Pacific) - Flavor Division. She was also the Regional Sensory Manager (Fragrances) with IFF, she set up the Fragrance sensory facilities in Singapore and implemented the sensory protocols for assessing the performance of fragrance in personal wash, beauty care and homecare categories.

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