Paul Marotta
Abstract
This presentation explores the scientific principles underpinning the world of mascara,
beginning with its historical evolution and addressing the fundamental question: “What is mascara?” We will examine the critical influence of package design on product performance and consumer appeal, emphasizing how packaging blends engineering with science. The discussion will include essential brush terminology, highlighting advancements in bristle technology, brush types, and trims—all driven by scientific innovation. A comprehensive review of patent developments will illustrate ongoing technological progress. The session will delve into formulation science, including formulation development, rheology, and the thermodynamic processes involved in manufacturing. Attendees will gain insights into the scientific methods used for testing and optimizing mascara formulas, as well as the intricate process flow involved in production. This presentation aims to illuminate the scientific and engineering principles that make modern mascara both effective and innovative, culminating in a Q&A to explore specific technical aspects.
Bio
With over 25 years of experience in the cosmetics and personal care industry, Paul Marotta is the Senior Director of Research and Development and Process Engineering at FP Labs in Chanhassen, Minnesota. He leads innovative research strategies and process engineering initiatives, mentoring his R&D team to develop cutting-edge formulations that meet evolving market trends and customer demands. Before joining FP Labs, Paul was the Director of Corporate Mascara/Brow Development at The Estée Lauder Companies, where he contributed to product development for brands such as Estee Lauder, MAC, and Clinique, emphasizing innovation and quality.
Paul is an inventor with over 10 patents to his name and actively contributes to the industry by serving on the Committee of Scientific Affairs for the Society of Cosmetic Chemists, where he is Chair-Elect of the Twin Cities Chapter. His skill set encompasses project management, product lifecycle oversight, and providing strategic insights to executive leadership, focusing on improving speed to market while ensuring safety and quality compliance. Paul holds an M.B.A. and a Bachelor of Science in Chemistry and Mathematics from the State University of New York and resides in Maple Grove, Minnesota, with his wife Brandie Marotta and four children.