On this page, you can find a complete list of SCC events, on both the National and Regional level. 

 

Future Annual Meeting Dates (dates may be subject to change)

  • 2021: December 13-15 | Sheraton NY Times Square (New York)
  • 2022: December 13-14 | LA Live JW Marriott (California)
  • 2023: December 12-13 | Sheraton NY Times Square (New York)
  • 2024: December TBD | Location TBA
  • 2025: December 16-17 | Sheraton NY Times Square (New York)
  • 2026: December TBD | Location TBA

 

 

Southwest Chapter: Product Innovation: Finding White Space
Start Date/Time:
Thursday, September 23, 2021 12:00 PM (UTC-05:00) Eastern Time (US & Canada)
End Date/Time:
Thursday, September 23, 2021 1:00 PM (UTC-05:00) Eastern Time (US & Canada)
Recurring Event:
One time event
Importance:
Normal Priority
Category:
Chapter Education/Meeting
Description:

When you’re asked. . . . “what’s trending?” or the MVP challenges you to cut SKU’s due a shrinking planogram, or perhaps you’re growing so fast you’ve been tasked with making something “innovative”, “award-winning” or “Instagram-loving” – the project is inevitably daunting if you don’t have the right tools in place to make well-informed, confident proposals.

How can you be “lost” if you don’t know where you’re going? For 15 years in variety Product Development roles, Kelly has “cleaned-up” messy production positioning and launched dozens of new products using a system of process that WORKS. This talk will explore “assortment mapping”, trend-tracking, and product position tools that will decrease your anxiety and amplify your confidence when re-brand, re-position, or re-new a personal care product line. Applicable to the raw material rep, the brand owner, the chemist, or the marketeer—discover the “method-to-her-madness” and improve your product innovation game in this interactive workshop on “Finding White Space”.

 

For more information, click here.

Owned by Latasha Archer On Wednesday, September 8, 2021