In the dynamic world of personal care formulations, the quest for ingredients delivering superior product performance continues to be a driving force. One key aspect often underestimated is the significant impact of odor control. This presentation delves into the transformative benefits of integrating tromethamine, a versatile and 100% biodegradable ingredient, into your personal care formulations that can elevate the sensory dimension. Join us for this insightful presentation as we show how to elevate your formulations using tromethamine using real world examples. We will show how tromethamine, with its superior buffering capacity and sought after EH&S Profile, neutralizes acidic odors and scavenges odorous aldehydes. Tromethamine is an effective odor control agent in beauty and personal care formulations.

Heather Dusek stands as a seasoned professional in the beauty and personal care industry, bringing over 15 years of dedicated experience to her role as North American Personal Care Account Manager at Advancion. Based in the vibrant Chicago area, Heather has cultivated a career marked by versatility, expertise, and an unwavering commitment to excellence. Heather's journey in the beauty and personal care sector began over a decade and a half ago when she embarked on her professional odyssey as a formulator with Alberto Culver, later acquired by Unilever. In her early days, Heather immersed herself in the art and science of formulation, developing a deep understanding of the intricacies that underpin product creation in the beauty industry, particularly in the field of hair styling. Over the years, Heather has evolved into a multifaceted professional, specializing in multifunctional amino alcohols and botanicals. Her expertise in these areas positions her as a go-to resource for clients seeking innovative solutions in personal care formulations. Heather's in-depth knowledge of the industry and her ability to navigate the complexities of cosmetic science have been key contributors to her success. As the North American Personal Care Account Manager at Advancion, Heather plays a pivotal role in building and maintaining relationships with clients. Her dedication to customer satisfaction, coupled with her technical proficiency, has made her an invaluable asset to the company. Heather is known for her strategic approach to sales, always seeking to understand and address the unique needs of each client. Beyond her professional pursuits, Heather is a devoted family person. In her leisure time, Heather is an avid runner and passion for sports, coupled with an enduring appreciation for beauty and personal care, reflects a holistic approach to life that resonates with her professional ethos.

Rapid growth in generative AI and smart devices will change how beauty brands create products and engage with consumers, encouraging playful experimentation, innovative ingredients and community building.

Anna Keller is an analyst on Mintel’s US Beauty and Personal Care team, and she joined Mintel with a strong background in the skincare industry translating trends and technologies into new products. Prior to her time with Mintel, Anna gained extensive experience at a contract manufacturer working across departments to drive product development. While Anna has focused on the beauty and personal care space in her professional career, sustainability, eco-minded innovation, and environmental policy have long been passions of hers. She graduated from Carnegie Mellon University with a unique degree in Ethics, History, and Public Policy with a concentration in Technology and Policy.