Date: November 13th

Time: 4:00-7:30 PM

Location: Thousand Oaks Golf Club 4100 Thousand Oaks Dr NE, Grand Rapids, MI 49525

Agenda:

4:00 - 4:30 Registration/Networking

4:30 - 4:35 Welcome from Chapter Chair

4:35 - 5:30 Gabriella Baki, Ph.D, University of Toledo Professor

5:30 - 5:45 Break

5:45 - 6:00 Officer Installation 

6:15 - 7:30 Dinner and Drinks

Gabriella Baki, Ph.D, University of Toledo Professor

Sensory Characteristics & How to Use Them

The sales potential of cosmetic products is greatly determined by skin feel and skin sensory performance. To please the target audience, it is important to gather information about consumers’ perception of products’ sensory characteristics. Sensory characteristics, including appearance, rub-out, pick-up, and afterfeel, can help build an emotional relationship with the consumer, trigger excitement, and help consumers purchase the product again and again, which is the primary goal of developing products. For this talk, Dr. Baki will walk us through definitions of sensory characteristics and how to use them during evaluations!