Webinar: Enhance the Beauty of Textured Hair

Presented by Solange Rodriguez, Global Director, Hair Care Expert Vantage Personal Care

Join us for this virtual event on October 16th at 11am Mountain Time!

Register here

Enhance the Beauty of Textured Hair

Presented by: Solange Rodriquez, Global Director Hair Care Expert at Vantage Personal Care

Discover how naturality, efficacy and sensory experience converge into formulation strategies to enhance, protect and celebrate curly hair!

Hair care has conquered more and more space in the consumers' beauty routine, positioning Hair as a new “Beauty Accessory” and a powerful tool for self-expression.

With consumers open to trying new products and seeking more complete routines for hair, the demand for clean, natural, and innovative products in this category is gaining more relevance. From differentiated textures to disruptive experiences built on efficacy and sustainability, we are evolving from skinification to the hair, to designing a new approach where Hair is a hero indicator of a healthy look and a confident consumer.