New York, NY – The Society of Cosmetic Chemists (SCC) unveiled its new logo at the “Naturally Kiawah Symposium” held last week by the SCC Carolina Chapter on Kiawah Island, SC.
“The launch of our new brand logo kicks-off a new era of the SCC that speaks to who we are as an organization and that we are a direct reflection of the strong community of dedicated members we’ve been serving for over 70 years – multidisciplinary, dynamic, modern and sustainable,” said Debbie Pierce, SCC President.
The SCC worked with the design firm Strong Studio, based in New York City, to create its new logo. Following an intensive process which began in 2015 and included information gathering about the SCC, researching the landscape both in terms of other non-profits and industry organizations serving the cosmetics and personal care space, a logo was selected which both recognizes the history of the Society in advancing cosmetic science education while at the same time creating a look and feel that is modern and forward-looking.
“Strong Studio’s goal in redesigning the SCC logo was to give SCC a modern brand identity that spoke to the organization’s position as a trusted source for the cosmetics and personal care community,” noted Matthew Strong, Principal and Creative Director. “The previous SCC logo was nondescript so redesigning the brand to have a distinctive personality was essential.”
In the new logo, the hexagon icon is inspired by the structural formula of organic compounds. Comprised of equal, balanced sides, the two “Cs” from Cosmetic and Chemists come together to create the “S” of Society in the negative space, representing multiple disciplines working together to make a greater whole. With the “S” in the middle, the Society becomes the bridge between cosmetics and science.
“We are proud of our history,” David Smith, SCC Executive Director added. This new logo shows the pride in that history and also the excitement for our future as we embark on our next 70 years. The structural formula icon, the way the ‘C’s create the ‘S’ of a greater Society, the green color denoting sustainability…this logo marks an exciting new day.”
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About the Society of Cosmetic Chemists (SCC)
Founded in 1945, the Society of Cosmetic Chemists is a non-profit organization dedicated to the advancement of cosmetic science. With 19 Chapters and over 4,000 members, the Society strives to increase and disseminate scientific information through meetings and publications. By promoting research in cosmetic science and industry, and by setting high ethical, professional and educational standards, the SCC improves the qualifications of cosmetic scientists. The SCC’s mission is to further the interests and recognition of cosmetic scientists while maintaining the confidence of the public in the cosmetic and toiletries industry.
About Strong Studio
Established in 2006, Strong Studio NYC LLC is a brand-focused graphic design agency, which creates distinctive design through identity, print, digital, packaging, and environmental design.