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Relationship Between Cosmetics Use, Self-Esteem, and Self-Perceived Attractiveness Among Lebanese Women

Journal of Cosmetic Science | Vol. 70 No. 1
Authored by Kassandra Fares, Souheil Hallit, Chadia Haddad, Marwan Akel, Tatiana Khachan, and Sahar Obeid

Synopsis

The objective was to assess the variables related to the usage of cosmetic products among a representative sample of the Lebanese population, including self-perception, facial attractiveness satisfaction, body image, and self-esteem. This is a cross-sectional study, conducted between January 2018 and June 2018, which enrolled 2,072 female participants using a proportionate random sample from all Lebanese Mohafazat. The results of a linear regression, taking the customary cosmetic usage score as the dependent variable, showed that an increase in the self-esteem score (β = −0.21) and being of Muslim religion compared with Christianity (β = −1.39) were significantly associated with lower cosmetic usage score. On another hand, an increase in the appearance orientation (AO) score (β = 0.55) and having a high (β = 2.18) and an intermediate (β = 0.99) socioeconomic status compared with a low one were associated with a higher cosmetic usage score respectively. According to our study, the use of cosmetic products by Lebanese women is associated with many factors such as AO, self-esteem, socioeconomic status, religion, and marital status. These results can open a window to other studies that might consider the relationship between personality traits, depression, and anxiety with the frequency of makeup use.

 

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