Guive Balooch is a scientist who is dedicated to bringing cutting-edge technology to the beauty industry. As the Global Vice President of L’Oréal’s Technology Incubator, Guive has helped L’Oréal evolve from a legacy beauty company to a true tech player that’s shaking up the industry by bringing digital beauty experiences to consumers everywhere. In this role, Guive oversees L’Oréal’s Technology Incubator and its sister lab, the San Francisco-based California Research Center. As a part of his team’s work in the lab, Guive led the development of the world’s first virtual makeup tester, Makeup Genius, which has already reached more than 16 million downloads, and his team has led L’Oréal’s exploration of flexible electronics.
A native of California, Guive has a B.A. in Molecular and Cell Biology from University of California, Berkeley and Ph.D. in Biomaterials from University of California, San Francisco.Designed as a startup within a large organization, Guive’s dynamic team partners with entrepreneurs, academic institutions and experts across a diverse array of fields to unearth breakthrough research and first-to market technologies.
As the keynote speaker for the Beauty Has No Borders Session, Guive will give his insight on why Cosmetics has no borders.
Come meet Guive Balooch, Ph.D. at the 29th IFSCC Congress scheduled for October 30 – November 2, 2016. Register for the Congress today! www.ifscc2016.com/register