KAL’IDEES » Industry Provider Directory

Biographical Info

From Concept to Market

From Alpha Amino Acids to Peptides and to Omega Hydroxy Ceramides, modern cosmetic formulas (skin care, hair care, body care…) need concepts based on science, understanding of skin and hair physiology, innovative mechanisms of action and marketing appeal.

20 years of wide ranging experience in the field allow me to propose my services to assist your company in the above tasks for bringing Beauty Ideas to the Beauty Center, from Mass Market to Luxury Brand, from Anti-age to Whitening, from Me-too to Exclusive High-Tech.

The keys to success in which I propose to assist you are:

– To find Ideas that can be translated into Beauty Products

– To evaluate the Science and Technology and estimate the value
behind offerings to the market

– To help evaluate the safety of the finished product (study of the
ingredient profile, the formulas, the applications)

– To help understand and implement the regulatory aspects

– To translate the Science into consumer compatible language and
concepts, and to adapt the “Mix” of Science and Marketing language
to the level of the audience’s understanding (Press, Sales and
Marketing teams, Consumers, Authorities, …) in written or oral
presentations (in English, French, German or Spanish)

– To broaden the international appeal and take the products abroad…